Pure 24

Project Goal: To produce premium brand content to support the launch of Pure 24. Capturing a unique look and grade to connect with the consumer and stand out from the crowd in the B2B space.

Summary: We showed a visually strong brand story, defined as all-natural, long-lasting protection for family and loved ones while also providing effective proven results. Made with 99% water and organic, plant-based ingredients showcasing the core elements behind this brand while educating the audience on the benefits of an all-natural hand sanitiser. The visuals followed a clean look and feel. We shot in-home to show the benefits and importance to mums wanting to protect their children. This was done through beautiful shots of mother and baby to portray the ease of using Pure 24, and the reassurance it provides.

Outcome: A successful brand awareness launch to market in both Australia & New Zealand.