Project Goal: To launch a new infant formula to market. The infant formula category can be stake with a confusing range of options that don’t necessary appeal to the modern mother. Our clients’ objective was to reinvigorate the category but providing a starkly contemporary, premium formula that cares about every aspect of it’s production as much as a mother cares for what she feeds her child.
Summary: Creating premium imagery and video with supporting social assets to tell a story of where the milk comes from. Profiling those farms it come from and farmers homegrown goodness, presenting their story and knowledge.
Outcome: A successful launch campaign bringing this modern formula to market.