Dan Carter

Tag Heuer came to us on the back of an activation event based in Auckland with the launch of their new watch with Dan Carter. They wanted to create a piece of content based around the movement of time with Dan and his Father. We put a full creative and treatment together based around the single day we were allocated for filming in Christchurch. Creating dynamic shots and colour shifts to represent time we shot a studio interview and dynamic movement to correspond with our outdoor dynamic shots. Overall we crafted a stunning short doco with great feel and touchpoints for Tag Heuer, they ended up picking this campaign up for the international market and global POS.