Tag Heuer came to us on the back of an activation event based in Auckland with the launch of their new watch with Dan Carter. They wanted to create a piece of content based around the movement of time with Dan and his Father. We put a full creative and treatment together based around the single day we were allocated for filming in Christchurch. Creating dynamic shots and colour shifts to represent time we shot a studio interview and dynamic movement to correspond with our outdoor dynamic shots. Overall we crafted a stunning short doco with great feel and touchpoints for Tag Heuer, they ended up picking this campaign up for the international market and global POS.